April 4, 2018
Chris Cashion is an account manager with Silver Oaks whose had her finger on the pulse of the local business community for more than 25 years. She’s helped create comprehensive marketing campaigns and award-winning ads, spent time as a reporter covering government and business, and previously taught small business marketing at Black Hawk College. She holds a BA in Communications from Teikyo Marycrest University.
What made you decide to come to Silver Oaks?
I decided to join Silver Oaks as an account manager after more than 20 years in the newspaper industry. I loved what I did, but I felt I had given my clients everything I had to offer in that field and needed a new challenge. Silver Oaks has a reputation for being the best in the business, and I knew that’s where I wanted to be.
What are you goals for your clients? For Silver Oaks?
My goals for my clients are to always give them first-rate service and first-rate products. We have the perfect team for that. My goals for Silver Oaks include making sure that as the Quad Cities continues to grow, we are a part of that growth.
What keeps you motivated?
Constantly learning new things keeps me motivated. I love learning, and I enjoy working with people who are passionate about what they do. At Silver Oaks, I’m surrounded by people who are incredibly talented and passionate about their jobs. They’re always willing to educate me about what they do. Our clients are really varied, and I’m constantly learning new things about a variety of industries. Each project is like an education in a different field.
What makes you a successful account manager?
Part of being a good account manager is being a good listener. I started my career as a reporter, and you learn to hear the things people say, as well as the things they don’t. The other part of being a good account manager is being surrounded by a great team, and the creative team at Silver Oaks is phenomenal.
What does good customer service / client relations look like to you?
Good customer service varies so much from client to client. But what it all comes down to treating people with respect and kindness, while managing expectations. Those three things go a long way in any industry.
Favorite Food: Fresh seafood. I travel to Florida every spring, and the first thing I do when I get off the plane is go in search of a grouper sandwich.
Favorite Quote: “It’s not whether you get knocked down, it’s whether you get up.” – Vince Lombardi
Favorite Book: The Immortal Life of Henrietta Lacks by Rebecca Skloot. But that can change at any moment—that’s just the last book that made a huge impression on me!
What do you like to do in your free time?: I need more hours in the day because there are way too many things I like to do! I like to travel, read, garden, run, practice yoga, try random new fitness classes, go kayaking, write, cook, go hiking, try new wines…life really is too short!
If you could vacation anywhere, where would you go?: Anywhere with a beach and a tropical breeze is right up my alley, but one day I’d like see Ireland, and I’d love to visit Australia.