July 9, 2018
How do you maximize your advertising dollars and build brand loyalty? When you hire a creative agency, solidifying strategy is the first step. To maximize your return on investment you must have these three things ready to share with our team to ensure success.
A Deep Understanding of Your Customers
Who are your customers? Do you have a buyer’s matrix developed? If you are selling B to B, what are the positions and titles of your buyers? What are their roles and responsibilities? What challenges do they face? What is their status quo, and what are the change drivers? Having this data will help guide the messaging and the tools that need to be developed to deliver messaging to your customers.
Your Current Marketing Plan
Share with us all aspects of your marketing plan and the goals that you hope to meet. Having the big picture and an understanding of your approach will allow us to identify holes and explore key areas for improvement.
Share any and all of your company’s analytics with our team. We want to understand how your website is converting traffic into leads or sales. We need to know if your digital strategy is successful, and what the return on investment is. How are sales leads generated? Are they coming from landing pages, Facebook, outbound calls, tradeshows, TV, or radio? Having this data will help us understand your revenue, customer acquisition, lead and engagement goals.
When you partner with Silver Oaks, our team will be with you from start to finish to bring your ideas to life. By combining strategy, data, and a team of creative professionals, we’ll help you build your brand from the ground up.