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SILVER OAKS COMMUNICATIONS BLOG

Augmented Reality is Changing the Museum Experience
February 1, 2018
Imagine...you're watching a dinosaur roam the halls of a natural history museum. You're taking a walking tour of Abe Lincoln's Springfield home -- standing next to Abe himself.  Oh, and why not stand in the modern-day Colosseum for a Roman gladiator battle?
What’s an Attract Loop?
December 1, 2017
Silver Oaks designs custom interactive touchscreen programs for clients all over the country. We've created games for science museums, way-finding guides for zoos, informational kiosks for hospitals, and driving simulators for history museums. Each one of these interactive experiences have unique
Dan Diederich: In Memoriam
November 10, 2017
This week, Silver Oaks lost a founding member, mentor, faithful colleague and best friend. Dan Diederich passed away on Weds., November 8th – a very sad day for all of us here at Silver Oaks.
Context is king
Say Hello To Context!
October 6, 2017
If you’re involved in marketing, you’ve heard the saying “content is king”. Even Bill Gates agreed with that statement -- back in 1996.  But the saying you’ve been using, reading and sharing is in fact, false. Take a deep breath! Yep, it’s hard to wrap your head around it -- but the
So You Think You’re Ready for Media?
August 18, 2017
Interactive media, videos, games and digital directional maps can be useful tools to educate, inform and entertain -- if instituted in the right way. However, museums, corporate lobbies, hospitals, etc., should not hop on board the media train just because everyone else is doing it. There are a
Good Design in a Subjective World
August 7, 2017
Ever hear a comment like this in an art gallery or museum? “Look at that! I could have done that!”