The Family Credit Union

“Hank the HELOC Robot” TV Commercial


Silver Oaks created a 15-second TV commercial for The Family Credit Union with locations in Eastern Iowa and Western Illinois. The spot included “Hank the Bot,” a 2D-animated character created by Silver Oaks for the client’s website. Hank informs customers about the Home Equity Line of Credit available through The Family Credit Union. The spot included music, voice-over talent and graphics to support the message.

Silver Oaks also created a direct-mail postcard to complement the television spot.