Hansen Family Dentistry

Branding Campaign


To announce changes to Hansen Family Dentistry, Silver Oaks planned a multifaceted campaign which included a new name and logo design for print collateral materials and outdoor signage, as well as a comprehensive public relations marketing plan. The new logo was designed to be professional, yet friendly and welcoming – with a bright blue and green color scheme that evokes a fresh new beginning.

New print collateral included a 4-color brochure, business cards and letterhead. A website, designed and developed by Silver Oaks, features general information about the practice and introduces the staff. Targeted public relations and marketing efforts included a letter to current patients and an announcement to professional colleagues, along with a press release, newspaper ad, and related media planning and placement.

Silver Oaks created the entire range of projects in house, with a tight launch deadline. The clients were impressed with the quality of Silver Oaks’ work and have received enthusiastic positive feedback on all aspects of their rebranding efforts.