King Food Service

Corporate Identity


The Project

Create a new logo, resulting in a full branding campaign.

Our Role

We redesigned the King Food Service logo to create a more professional and clean trademark.

King Food Service now uses this fresh, updated look on all company delivery trucks and on business collateral including invoice forms, price lists, statements, letterhead and envelopes and business cards. This also led to an updated look for the food products they sell to wholesalers.

We also consulted on how to best display this new logo on various apparel items such as delivery dress shirts, golf shirts, sweatshirts and baseball caps.

The creation of the new logo resulted in a full branding campaign and an enhanced professional and consistent look for King Food Service.