Medical Market Campaign
When KONE was ready to directly market its full range of products and services to the medical industry, Silver Oaks was contacted to create a two-part campaign to include an eblast and direct mailer with CD. The goal was to communicate to facility managers, hospital/medical decision makers, internal engineers, specifiers and architects that KONE has the necessary solutions to meet the critical needs of demanding medical facilities and ensure smooth people flow 24/7.
To make the pieces stand out, we developed the campaign around the concept of a medical first-aid kit, featuring the tools and remedies that KONE has to offer for these emergency situations.
Custom targeting the desired audience, the first portion of the campaign was sent out via an eblast which directed the recipients to www.kone.com for its complete product portfolio. The second portion of the campaign was a direct mailer that housed a CD containing an enhanced product specification guide and 3D model.