Modern Woodmen of America

2014 Sales Campaign

The Project

Develop an internal sales campaign for Modern Woodmen's agents, focusing on the positive effects of life insurance.

Our Role

Modern Woodmen team members were presented with eight different concepts for this campaign. The chosen “Bright Side of Life” theme featured a shining light bulb emitting rays across the graphic design. This positive message meshed well with the key points the client wanted to convey. The graphic treatment was then used to create a logo, introductory mailer, a prize catalog template and a poster. The campaign was so well received that Silver Oaks went on to design a 3D button that was used as the campaign's giveaway to all the agents. Silver Oaks also facilitated the printing and shipping of the button.