Modern Woodmen of America
Youth Education Program Financial Literacy Video
Silver Oaks produced an engaging, fun and motivational video for middle school students to learn more about financial literacy and to associate Modern Woodmen with financial security.
Silver Oaks created a lively 2-D character as the spokesperson and hired a great voice-over talent to emulate a young, enthusiastic student. We used colorful illustrations, graphics and location photos for the backgrounds.
Production incorporated fast zooms of on-screen text, fast-paced music and catchy sound effects. Monetary fun facts, anecdotes and questions were included, as well as visual recognition/ties to Modern Woodmen. The content focused on earning, saving and protecting your money. The video is used by teachers in a classroom setting to engage students about this important subject.