Texas A&M University


Bright Football Complex Multimedia

The Project

When renovating the Bright Football Complex in College Station, Texas A&M University challenged their design team to not just create a complex and academic center that would produce players, but rather one that would build champions.

Our Role

Silver Oaks produced four large-scale media presentations for the Complex’s Entrance Atrium that exhibit the enthusiasm and passion of Texas A&M Aggie football to current and prospective students, as well as to visiting family members and alumni.


“Game Day Experience” is the focal exhibit in the space. Housed in a semi-circular glass structure, the exhibit features five highly dynamic videos that span across seven 55" monitors to showcase the iconic Aggie game-day experience. The custom-edited videos feature footage that the Silver Oaks’ team shot in College Station – including both 4K and time-lapse footage.


“Johnny Manziel: 2012 Heisman Trophy Winner” is a :90 looping video that plays on a large, portrait-oriented video wall, highlighting Johnny Manziel’s epic 2012 season.


“Adidas System: Design Your Own Uniform” is a touchscreen interactive that allows visitors to interact with a large, portrait-oriented video wall to custom configure their own Aggie uniform, personalize the jersey with their name and number, and then share their creation via email.


“Aggies in the NFL” is a touchscreen interactive that enables visitors to search via a large, portrait-oriented video wall by team, player or coach to see how their favorite Aggies have done in the NFL.