Develop a comprehensive media plan and produce a TV spot for top-of-mind awareness.
The Mansion in Iowa City is a unique interior design firm located in a historic brick home built in 1874, showcasing fine furniture, lighting, accessories, window treatments and art. A second store is located in Des Moines.
To stand out from the competition, Silver Oaks produced a 15-second television spot that features the quality products offered at its stores. In addition to the new commercial, the Silver Oaks Marketing department developed a media plan to hit their target market in the Quad City and Iowa City/Cedar Rapids markets.