“American Golf History: Coming to Life” Interactive Experience
Create an interactive experience that is on display leading up to the U.S. Open Golf Championship that highlights the region's important role in U.S. Open history.
Silver Oaks was brought on board to bring this experience to life. An intricate, multi-faceted, interactive exhibit, the experience allows visitors to use historically accurate equipment to compare themselves against U.S. Open Champions from Oakmont Country Club, as well as learn about Pittsburgh's long-standing connections to the event. Working closely with the fabricator, USGA Museum, World Golf Tour and SkyTrak, we created a program that allows visitors to step up into a hitting bay, swing a club from three different eras and see their resulting tee shot off the first hole of Oakmont Country Club. Distance data is then presented, and visitors can see how their results compare against the winning champions of that respective era.
Serving as an activation experience to generate regional enthusiasm for the upcoming U.S. Open, the exhibit has displayed at Carnegie Science Center preceding the 2016 U.S. Open and will be updated accordingly to be on exhibit and generate excitement for future U.S. Opens.