Iowa Sports Properties decided that it wanted to better promote the messaging featured in the Universithy of Iowa's Department of Intercollegiate Athletics' Five Year Strategic Plan, and their core values. To raise funds for the project, they needed visuals to build enthusiasm among sponsors for the project.
Silver Oaks traveled to the arena, took photos, and went to work brainstorming and designing a graphic plan that integrated the desired messaging, and complements and elaborates on the existing design elements in the space. The treatment promotes the University's culture and pride, while celebrating the students and athletes that compete at Carver-Hawkeye.
